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Who has a Seniors Card?

Residents aged 60 and over, who are not working more than 20 hours a week and have proof of residency can apply for an ACT Seniors Card.In the ACT there are over 40,000 resident who have a Seniors Card. Seniors buy groceries and go to restaurants; they have cars and houses to look after. They have their hair cut and buy clothes; they go to movies, have hobbies and travel regularly. In other words there are few businesses that are not appropriate to this market If you believe seniors are not your target audience, consider that seniors shop not only for themselves, but also for their children and grandchildren.

Graph of Age Breakdown for SeniorsData as at July 2009

ACT Seniors Card Directories are issued to all existing and new card holders when it is printed. The directory is also listed electronically on this website. In addition many other government and private business have links to the directory. Join the ACT Seniors Card Directory and support ACT seniors by providing them with a great saving or special offer. Registering with the Seniors Card Program gives you direct access to the diverse and rapidly growing seniors market

How does the ACT Seniors Card bring you more customers?

It’s simple. Your business offers Seniors Card holders an exclusive incentive if they shop with you. The business is publicised through our ACT Seniors Card Directory, it is also promoted at many high profile events held throughout the year in the ACT. Seniors can also recognise your business as offering a special incentive through a Seniors Card sticker which can be adhered to a shop window or vehicle and/or a counter stand. Business information is also given to cardholders inquiries by Seniors Card Hotline staff.

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